We all thought that Tiger was bullet-proof, but his acts of infidelity have sounded the death knell of his sponsors and sponsorships.

Gillette has announced that they're phasing Tiger ads out (but have not commented on whether or not they're dropping him completely), and Accenture has shown up and stated that he's outta there! Who will be next? Tiger is expected to lose $149 million in revenue from this scandal, and the number is really only going to get bigger...

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Scandal-hit golfing superstar Tiger Woods has lost his sponsorship deal with Accenture. The consulting firm ended the deal saying the golfer, accused of cheating on his wife with several women, is "no longer the right representative" after the "circumstances of the last two weeks."
Meanwhile, razor company Gillette has also said that it is "limiting" the sportsman's marketing role, reports The Telegraph. Also, AT&T is "evaluating" its contract with Woods.
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In a statement, the management services and technology company said: "He is no longer the right representative for its advertising."
Since 2003, Accenture has tapped Woods' image as a symbol of high performance business.
Of all his sponsors, Accenture has the most at stake, marketing experts have said.
The golfer was the centrepiece of the company's ad campaigns, which included print, cable and TV advertising in 27 countries, as well as display ads in airports.
Most adverts featured an image of Woods on the golf course, along with a tagline that read: "We know what it takes to be a Tiger" or "Go on. Be a Tiger."
Woods has said he is quitting golf indefinitely after the series of allegations about his personal life. He has publicly admitted cheating on his wife Elin.
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TIGER Woods stands to lose an estimated 66 million pounds (S$149 million) in income from advertising endorsements if he is out for a year, reported the Daily Telegraph of London on Monday.
He made 12 million pounds in prize money in 2007, his last full season, and would have been expecting to make even more in 2010. He could also lose out on an estimated 10 million pounds in appearance fees, said The Telegraph.
Nike, his main sponsor, which is supporting Woods' decision to take time off, signed a five year deal with the golfer in 2006 for an estimated 70 million pounds.
Woods is in the fourth of a six-year deal with videogame company EA Sports. His branded video game has so far made 60 million pounds. He also has deals worth almost 20 million pounds for golf courses he his helping to design.
http://www.straitstimes.com/BreakingNews/Sport/Story/STIStory_466434.html
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MANAGEMENT consultancy Accenture has become the first major sponsor to drop Tiger Woods, saying the golfing super-star is "no longer the right representative for its advertising".
Woods has been the centrepiece of the company's advertising for the past six years, featuring heavily its in print, television and internet advertising campaigns around the world.
The firm had previously credited its "Go on, be a Tiger" campaign with helping to boost its global image.
It has now removed all Tiger Wood's promotional material from its website and said it would "transition" to another advertising campaign in 2010.
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Tiger Woods was tonight dealt his most devastating, and financially costly, condemnation since becoming embroiled in a scandal over his private life when one of his main sponsors announced it was ending its relationship with the player.
The consulting company Accenture, which has used Woods since 2003, removed his image from its website on Friday and said it was reviewing its relationship. Its decision tonight was expected but the tone of its statement will have stunned Woods and his advisers.
"After careful consideration and analysis the company has determined that he is no longer the right representative for its advertising," the company said . Accenture is reported to be paying Woods $7m (£4.3m) a year and it had used him extensively in adverts, urging customers in a 2006 campaign, "Go on, be a Tiger".
In the light of Woods admitting "infidelity" as well as the allegations about his private life that have emerged over the last two weeks, it had become impossible for the company to continue to use him. It has to be assumed that Accenture invoked a "morality" clause which is included in all such sponsorship deals with high-profile athletes.
The question now remains which of Woods's sponsors will follow suit. So far only Nike and EA Sports, the video game company, have offered unequivocal support after his announcement last week that he was taking an indefinite break from the sport. Significantly AT&T, which has its name on the golfer's bag, has said it was "re-evaluating" its relationship with the world No1.
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When Gillette rolled out its biggest sports marketing campaign in 2007, it had what seemed to be an advertiser’s dream team: Swiss tennis champion Roger Federer, French soccer star Thierry Henry, and - perhaps the most famous of them all - American golfer Tiger Woods.

The unbeatable lineup is now giving Gillette razor burn. In September, Federer threw a temper tantrum at the US Open finals, which he lost in an upset. Then, last month, Henry set off an international furor when he illegally touched a ball with his hand to set up a winning goal in a World Cup qualifier between Ireland and France.
And now Woods has captured headlines with his mysterious Nov. 27 car crash in front of his Florida home and alleged extramarital affairs with 13 women, including a porn star and a cocktail waitress.
http://www.boston.com/news/local/massachusetts/articles/2009/12/11/sports_stars_antics_turn_gillettes_winning_ad_campaign_into_a_marketing_mess/

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Tiger Woods embarrassing and widely reported marital-fidelity woes are going to be a punch line for a while. And it hasn't been a particularly good quarter for Tigers fellow "Gillette Champions" either, seeing as soccer star Thierry Henry achieved global-villain status by using an illegal hand-ball to set up a crucial goal in a World Cup qualifying match last month, and tennis star Roger Federer dented his formerly immaculate reputation with a petulant bout of whining while losing in the U.S. Open finals in September. According to Advertising Age.

Two cheaters and a whiner wouldn't seem to be "the best a man can get," as Gillette's long-running tagline puts it, yet when it comes to golf, soccer and tennis, they remain exactly that. But while it's rare for a major advertiser to cut ties with a top endorser, those endorsers may still come a bit cheaper.

"Advertisers have all the leverage in the world right now, no doubt about it," said Dennis Blake, founder of the athlete-representation and sports-marketing firm Blake Sports Group.


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NEW YORK (Fortune) -- As Tigergate continues to unfold, the million-dollar question -- actually, make that the billion-dollar question -- remains: will his sponsors stick around?
Chief among Woods' accomplishments is that he's the first athlete said to hit a billion in career earnings -- but most of that kitty comes from endorsements. According to Sports Illustrated, Woods' on-course earnings amounted to only 7% of the nearly $100 million he took home in 2008.
So far, Woods' boosters, including Gillette, Accenture, Nike (NKE, Fortune 500) and Electronic Arts (ERTS), are all still on board. PepsiCo-owned Gatorade caused a brief stir yesterday when it announced it would discontinue selling Gatorade Tiger Focus in 2010.
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The smiling face of Tiger Woods has vanished from American television screens during the commercial breaks, amid signs that the sponsors who helped to turn the golfer into a billionaire are heading for the exit.
As the scandal showed no sign of abating, Joslyn James, a hardcore porn actress from Las Vegas, yesterday became the latest addition to the list of women alleged to have had affairs with Woods.
In another blow to the golfer’s reputation, a US congressman announced yesterday that he was dropping his attempt to bestow America’s highest civilian honour on Woods.
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Adverts starring Woods have disappeared from prime time television in the US since the scandal broke. He last appeared in a 30-second Gillette commercial broadcast on November 29, two days after his car crash, according to data compiled by Nielsen.
He was notable by his absence from the ad breaks during sporting broadcasts last weekend, which included NFL games.